On the Web, what is a "dark pattern"?
- A subtle way to manipulate the user.
- Another name for "dark mode".
- A pattern that reveals hacker activity.
- A type of encryption algorithm.
Dark pattern In
graphic and web design, a dark pattern is "a user interface that has
been carefully crafted to trick users into doing things, such as buying
insurance with their purchase or signing up for recurring bills." The
neologism dark pattern was coined by Harry Brignull in August 2010 with
the registration of darkpatterns.org, a "pattern library with the
specific goal of naming and shaming deceptive user interfaces."
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